Marketing Mapped OutTHE FOUNDER’S CIRCLE
Your marketing pieces, working as one system.
Marketing Mapped Out walks you through the Builds in the same order a marketing department would follow. You already own the pieces. This is where they start saying the same thing.
Secure checkout by Stripe. One payment, covering a full year.
WHERE MOST PEOPLE ARE
You have built more than you get credit for.
Two to five years in, most of the pieces already exist. The part that never got built is the thing that holds them together.
A logo you like, and a website that describes the business a little differently.
An email list you built, and no steady reason to write to it.
Social posts going out, without one thread running through them.
Real customers, and no repeatable way to reach more of them.
A clear head about the work, and fewer words for it than you would like.
A folder of things other people made for you, and no map of how they work together.
Every piece is good on its own. Together they do not point anywhere yet.
WHY IT HAS NOT COME TOGETHER
The missing piece is order.
Most marketing help hands you one more piece. A template, a course, a contractor, a tool. Each one arrives on its own, made at a different moment for a different reason, and the work of making them work together lands back on your desk.
A marketing department never works that way. It works in sequence. Clarity comes first, because everything downstream quotes it. Money comes next, because it decides what you are actually selling. Then the words. Then the look. Then the places it all goes. Each step inherits the one before it, so nothing gets decided twice.
That sequence is the product here. You are not short on effort or ideas. You have been handed pieces in the wrong order, and given no way to line them up.
You do not need more marketing. You need the marketing you already have to agree with itself.
WHAT YOU ACTUALLY DO
Nine Builds, in order, and a document at the end of each one.
Every Build takes what you wrote in the last one and carries it forward, so you write things once and use them everywhere. About 90 minutes a week, at whatever pace you set.
Start Here
You describe your business in plain words. It takes about ten minutes, and everything after this pulls from it.
You walk away with the foundation every later Build reads from.
Clarity
Who you serve, what you sell, and where this is headed, written down once and settled.
You walk away with a clarity document every other Build quotes from.
Finance
Your revenue goal turned into real math. What sells, at what price, how many times.
You walk away with a number you can plan against instead of hope for.
Brand Messaging
Your headline, your story, and the words you use when someone asks what you do.
You walk away with a messaging guide anyone who writes for you can follow.
Brand Design
Colors, type, and a brand kit that matches the business you actually run today.
You walk away with a brand kit in files any designer can work from.
Content & Platforms
The few places worth your time, and a posting rhythm you can actually keep.
You walk away with a content plan sized to the time you really have.
Website
Your pages, in the order a visitor reads them, saying what the earlier Builds already settled.
You walk away with a wireframe and page copy plan a developer can build from.
Try the first two before you decide.
Start Here and Build 01, Clarity, are open to anyone with an account. Do them, keep both documents, and join only if the way it works suits you. The documents stay yours either way.
Secure checkout by Stripe. One payment, covering a full year.
YOU ARE NOT DOING THIS ALONE
Compass sits with you at the end of every Build.
When you finish a Build, Compass reads what you wrote and talks it through with you. It remembers the earlier Builds, so it can tell you when a new answer contradicts an old one, and it hands the whole thread forward to the next Build.
There are also weekly office hours on Thursdays at 11am, where you can bring a real question to a real person.
Compass
Build 03 debrief
Your headline says you work with new founders. Back in Clarity you said your best clients are five years in and hiring. Which one is true right now?
The five years in one. The other is old.
Then let us rewrite the headline to that, and I will flag the two places in Clarity that still say the older version so they match before you get to your website.
FROM PEOPLE WHO FINISHED
What members say afterward.
This is more than a marketing program. It is a business development experience from a marketing perspective. If you are in the business of making money, this is a no brainer. I feel like I am getting a deal on all the knowledge Alex has gained through her years of marketing and her MBA experience.
Jessica, Mountain Mama Guiding
“Marketing Mapped Out is the number one reason I am on track to launch and confident with the direction of my business.”
Jennifer, Little Egg
“Totally went from overwhelmed to pumped, as advertised.”
Jenny, Little Egg
“If you want to take your business seriously, you need this. No brainer. Non-negotiable.”
AJ, Beyond the Green Coaching
“You will not be disappointed. There is always room to learn and the systems in place work.”
Leah, Willow + Wave
WHAT YOU OWN
Everything you make here stays yours.
Your work saves to your own Google Drive as you go, in your account, under your name. It stays readable and downloadable whether or not you renew, because it is your business written down, and it belongs with you.
- Your answers save to your own Google Drive as you write them.
- Your brand guide and brand kit are yours, in files you can hand to any designer.
- Your website wireframe and page copy plan are yours, in a format a developer can work from.
- Your workflows stay with you as documents you can run without this app open.
HOW IT WORKS
Four short steps between here and your first document.
Step 1
You join
One payment of $250, handled by Stripe on their own secure page.
Step 2
You get a sign-in link
It lands in your inbox right after payment, along with your receipt.
Step 3
You start at Start Here
About ten minutes, and it sets up everything that follows.
Step 4
Each Build opens the next
Submit one and the next is waiting. You set the pace.
WHO BUILT THIS
Hi, I am Alex.
I have spent my career doing this work inside marketing departments and for clients, and the same thing kept happening. Smart owners with good pieces, and no order to put them in. So they would hire out one more piece, and the pile would grow.
I built Marketing Mapped Out to hand over the order itself. Seven cohorts have run through it now, across more than thirty industries, and every one of them has recommended it. What they say most often is that they finally understand their own marketing well enough to run it.
One member put it better than I can: it is like hiring someone to do your marketing, and that person is you.
THE INVESTMENT
$250 for the year.
That is about $21 a month. An agency doing this work runs about $5,000 a month, so a year in the Founder’s Circle costs less than one hour of agency time. Earlier versions of this program ran up to $4,900.
- Every Build, in order, plus the ongoing Maintain phase.
- Compass with you at the end of every Build, carrying your context forward.
- Weekly office hours, Thursdays at 11am.
- Every file you make, saved to your own Google Drive and yours to keep.
- Your total, including any tax, shown before you pay.
Secure checkout by Stripe. One payment, covering a full year.
Your membership renews one year from the day you join, at the same price, and you can change or end it any time from your account page before then. Founding Circle Members keep this rate for as long as they stay.
BEFORE YOU JOIN
Who this is built for.
This fits if
- You are a few years in, with a real business and real customers.
- You already own most of the pieces and want them working together.
- You would rather understand your marketing than hand it off again.
- You have about 90 minutes a week and would like to see it add up.
- You want to keep everything you make, in your own files.
This is not the right time if
- You have not started yet and are still deciding what to sell.
- You want someone else to run your marketing for you.
- You are looking for one tactic rather than a whole system.
- You need results this week. The order takes a few weeks to walk.
QUESTIONS PEOPLE ASK
The things worth knowing first.
ONE LAST THING
A year from now, the pieces are either still separate, or they are one system in your own files.
Nothing new has to be invented for that to happen. The pieces are already yours. They just need to be put in order, once, by you.
Secure checkout by Stripe. One payment, covering a full year.
© Marketing Mapped Out
Questions before you join? hello@marketingmappedout.com